Part Two: You Have a Website; How Do You Attract New Clients?In last week’s article, we talked about setting up the tools you’ll need to evaluate your website traffic in response to your online marketing efforts. And now it’s time to come up with an online marketing plan.There are two broad categories to look at for your online marketing: Paid and OrganicPaid Website TrafficThis term refers to all instances of purchasing ads for buying ‘reach’ and/or by paying to promote a post on social media.There are many different ways to buy visibility with an audience that it has become a massive industry unto itself. Google, Facebook, Twitter, Pinterest, and all others are worth what they are because of the paid component.It’s an essential part of any marketing strategy and not something you should attempt yourself unless you want to study this fast-paced industry and essentially become an expert in this field. Otherwise, you will spend a lot of time, money and energy with no guaranteed results.Instead, hire an online marketing professional for help with this.Organic Website TrafficOrganic traffic means visitors finding your website in a variety of ways that didn’t require you paying for that traffic to find you.There are several ways to reach an audience through organic means. Before you begin any of the tactics described below, it’s important to first define who your target market is, what your brand positioning should be and also understand what your competitive advantage is.Once those key planning strategies are in place, it’s time to implement the following to help drive qualified traffic to your website. Here are three online tactics to pursue:1. Content MarketingContent marketing is strategically creating website content that will appeal to your ideal target market so they can then get to know, like and trust you more and ultimately convert into a paying customer. Essentially, you’re looking to establish yourself as an authority, entertain your users, and educate them.Aside from creating compelling content, you also want to make sure that content is sending proper rank signals to Google by ensuring it is of value to the visitor as well as being unique. Content marketing is everywhere and nobody wants to read the same article for the hundredth time with a different voice saying the same thing.When content is great, it gets linked to by other websites. These links are a major part of how Google evaluates your website for rank so great content not only drives traffic back, it also sends a positive message to Google that your website is worth ranking higher for the terms you’re targeting with your content.Content marketing has been such a booming part of SEO it’s now harder than ever to be a voice in your industry so make your content count. 1 good piece of content is worth more than 1,000 bad ones.2. Local Business ListingsLocal business listings are easy to find and can be added by yourself via these local SEO tools listed here or your SEO marketer can also help with this. Some are paid but most are free.Of any of the DIY methods for SEO this is the advisable one since it’s an easy process and many SEO agencies will charge monthly fees for simply running the software.3. Social Media MarketingThis is the seemingly simplest method of driving traffic to your website and the one most done wrong. Many business owners don’t realize the purpose of using social media for business marketing is to drive traffic back to their website. This disconnect often causes a lot of wasted time and effort.Social media management without SEO strategy is simply a PR campaign. All social platform links are what’s called ‘nofollow’ links so they never factor into your rank without a strategy in place that makes use of them in spite of the links being nofollow.When you pay for a social media marketing expert, you are getting the know-how to make your social media efforts count. Simply posting a lot is not going to do it. And hashtag spamming is a sure sign you’ve hired someone who doesn’t know how social media marketing or even hashtags work.Your social media is your way of connecting to your audience and Google observes that when traffic is sent through from a disconnected service. Your audience can grow much faster by reaching the right people but your content has to be unique and enjoyable to have an impact.Feeling overwhelmed at the volume of effort needed to market your business? Find an online marketing agency who can work with you and your expertise so your input and knowledge of your industry is the guide when creating content that is presented as being from your company.Both users and Google will respond better to something of substance than anyone simply pumping out content for the sake of having something online.Also remember the point from earlier about the value of social media and make sure you’re leveraging the paid component or you’re missing out on a lot of your reach opportunity.
Some people regard creativity and business as being like oil and water – they just don’t mix. They think it’s a question of choosing between creativity or business. I disagree.At a conference I attended on the theme of creativity, some people understood creativity to mean ‘art’, done by artists of one kind or another – all of them wearing Tshirts. These artists realised that sometimes (unfortunately) they had to speak with beings from a parallel universe, ie the business world – people in uits who think differently and speak in strange tongues – and inevitably don’t understand them. I reject the idea that business and creativity are incompatible opposites. At that conference I pointed out that I am both a published poet 5 and an MBA,6 which perhaps unsettled a few people for a moment. I went on to say that my best creativity is not my poetry but my inventiveness within the business world, adapting ideas and methods to new circumstances across the boundaries of industries, sectors and cultures internationally. Other delegates confirmed that they had seen far more creativity in engineering firms than in some advertising agencies. Creativity is not the monopoly of the ‘artist’: it is much wider than that and can be found in education, science and elsewhere. Creativity is in and around us all.Creative AlchemyThe most exciting creativity, I believe, is the alchemy of blending apparent opposites, what we often call ‘art’ and ‘science’, recognising that they are not opposites at all, from which we have to choose either/or in a binary fashion, but the yin and yang of a whole. This book is about bringing together creativity and business as allies. It’s about combining the best ideas of both ‘Tshirts’ and ‘Suits’ in the business of creativity, turning creative talent into income streams.Successful creative entrepreneurs embrace both creativity and business. Perhaps they don’t use business jargon and maybe profit is not their primary aim. Sometimes they will proceed on a hunch, or put their success down to good luck, but there is nevertheless a method behind their apparent madness, whether they recognise it or not.The art of business is to select from a palette of infinite choices to draw together a specific product or service, with specific customers’ needs, in a way that adds up financially. The resulting picture is a unique business formula for a successful enterprise.Naturally, creative businesses tend to have a high concentration of new ideas in their product or service. Successful organisations of all kinds combine all the essential business elements creatively. Successful creative enterprises need to have a creative product or service; they also need to invent a special and workable formula which combines all the essential ingredients of business.
For the last 60 years auto recyclers, otherwise known as auto wreckers or auto dismantlers with their junkyards and salvage yards, have played an important role in the economy and environment. More and more car owners are turning to used auto parts rather than new car parts for their car maintenance and repair needs, for several reasons:· Purchasing used auto parts instead of new car parts allows you to save money by about 55% on average.· Purchasing used car parts means that you have a wider selection in the used parts market from which to pick the right car part that specifically meets the fit, functionality and quality requirement of your current car and car parts.· By purchasing used auto parts you are helping to lessen the pollution to the environment. Automotive recycling plays an important role in conserving natural resources and minimizing the demand on scarce landfill space. Other then lessening the negative impact on natural resources, Automotive recycling plays a major role in reducing water pollution, air pollution and solid waste generation.Guide to Buying Used Auto Parts from Auto RecyclersKeeping your car roadworthy can be a very expensive undertaking these days, especially with today’s tough economic climate making it more difficult for many people to earn and save money. But by using used auto parts, not only can you save money, you can also help conserve natural resources, and still get the correct specified parts for your car. For these reason, thousands of people every year elect to purchase used car parts.With this increase in demand, the internet has become an ideal vehicle in bringing the buyers and sellers of used auto parts together. Before you make your used car parts purchase online, here is a general guide to assist you in choosing the right auto parts at the best price.· Whenever you purchase a car part, make sure you have your Vehicle Identification Number (VIN) handy. This number can provide the seller with a lot of information about your car, including the year, make and model. Having your VIN available is especially important when purchasing drive train components such as engines and transmissions.· Make sure the company from which you are buying the auto part offers a warranty on the part. Make sure you read and understand the terms of that warranty before making the purchase.· Find out how many miles are on the auto part, and find out whether the part is being sold as used, rebuilt or remanufactured.